AMCHA Initiative

The AMCHA Initiative is an American campus group and an anti-Semitism watchdog group that combats BDS activities on campuses. AMCHA was founded in 2012 by University of California Santa Cruz lecturer Tammi Rossman-Benjamin and University of California Los Angeles Professor Emeritus Leila Beckwith. The term Amcha is Hebrew for "your people" or "your nation."

AMCHA Initiative

The AMCHA Initiative is an American campus group and an anti-Semitism watchdog group that combats BDS activities on campuses. AMCHA was founded in 2012 by University of California Santa Cruz lecturer Tammi Rossman-Benjamin and University of California Los Angeles Professor Emeritus Leila Beckwith. The term Amcha is Hebrew for "your people" or "your nation."