Affective disposition theory

Affective disposition theory (ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. This theory was first posited by Zillmann and Cantor (1977), and many offshoots have followed in various areas of entertainment (Raney, 2006a). Entertainment users make constant judgments of a character's actions, and these judgments enable the user to determine which character they believe is the "good guy" or the "villain". However, in an article written in 2004, Raney examined the fundamental ADT assumption that viewers of drama always form their dispositions toward characters through moral judgment of motives and conduct. Raney argued that viewers/consumers of entertainment media

Affective disposition theory

Affective disposition theory (ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. This theory was first posited by Zillmann and Cantor (1977), and many offshoots have followed in various areas of entertainment (Raney, 2006a). Entertainment users make constant judgments of a character's actions, and these judgments enable the user to determine which character they believe is the "good guy" or the "villain". However, in an article written in 2004, Raney examined the fundamental ADT assumption that viewers of drama always form their dispositions toward characters through moral judgment of motives and conduct. Raney argued that viewers/consumers of entertainment media