PT Sumber Alfaria Trijaya Tbk or Alfamart (IDX: AMRT) is a primarily franchised chain of convenience stores from Indonesia, with over 10,000 stores across Indonesia and the Philippines. Their business started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto. Ten years later, Susanto ventured to a convenience store as Alfa Minimart with its first branch at Karawaci, Tangerang, Banten. It has since expanded to the Philippines as well, with its first branch opening at Trece Martires, Cavite.