Alfred Hochsrasser is a Romanian/Banat-born, German-raised composer and music record producer based in New York City. He is the Executive Producer and Owner of , a music production company in Manhattan specializing in original music for advertising, and has worked with artists including Britney Spears, Smokey Robinson, Cyndi Lauper, Celia Cruz and The Black Eyed Peas. Hochstrasser's work has also been used in television and film. Hochstrasser is a graduate of Berklee College of Music, where he majored in film scoring.