Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie

Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: Société Générale de l'Horlogerie Suisse SA) was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks, as an answer to the crisis caused by the Great Depression, in 1931.

Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie

Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: Société Générale de l'Horlogerie Suisse SA) was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks, as an answer to the crisis caused by the Great Depression, in 1931.