America's Army is a series of first-person shooter video games developed and published by the U.S. Army, intended to inform, educate, and recruit prospective soldiers. Launched in 2002, the game was branded as a strategic communication device designed to allow Americans to virtually explore the Army at their own pace, and allowed them to determine if becoming a soldier fits their interests and abilities. America's Army represents the first large-scale use of game technology by the U.S. government as a platform for strategic communication and recruitment, and the first use of game technology in support of U.S. Army recruiting.