The fifteenth cycle of America's Next Top Model premiered on September 8, 2010 and was the ninth season to be aired on The CW network. Several changes were made to the show in a bid to place greater emphasis on high fashion, including a lineup of prominent fashion industry guest judges as well as a change in prizes. All three permanent judges from the previous cycle, Vogue editor-at-large André Leon Talley, photographer Nigel Barker and Tyra Banks, remained in place. The winner of the competition was 19-year-old Ann Ward from Dallas, Texas with Chelsey Hersley placing as the runner up.