Amir Slama is a Brazilian fashion designer. He was the designer, stylist and owner of the Brazilian beach fashion brand . He now runs a brand under his name, Amir Slama, with stores in Sao Paulo and Rio de Janeiro. Amir's father came to Brazil when he was a little over 20 years old to work in the textile business as a trade representative on the 25 de Março street (in the Bom Retiro neighborhood); he later set up his own factory. Before coming to Brazil, his father lived for a few years in Israel, where he met his wife. Amir recalls that his parents spoke in Hebrew between themselves.