The Artist Placement Group (APG) was conceived by Barbara Steveni in London in 1965, and established in 1966 as an artist-run organisation seeking to refocus art outside the gallery, predominantly through attaching an artist in a business or governmental context for a period of time. Then the participating artists would try to create and organize exhibitions of work related to those new experiences. After 1989 the organisation became known as Organisation and Imagination (O+I). In 2004 the Tate Archive in London purchased the APG records. Co-founder John Latham died shortly after, in 2006.