Attitude-behavior consistency is when a person's attitude is consistent with their behavior. This is not true in many cases. The fact that people often express attitudes that are inconsistent with how they act may surprise those unfamiliar with social and behavioral science, but it is an important fact to understand because facts are often reported as if they are about people's actions when they may only be known to be true about their words. It is often much easier to conduct interviews or surveys than to obtain records of how people behave in situations. Sometimes attitudes, such as voting, are measurably consistent with behavior. In such cases it may be possible to obtain accurate estimates of behavior. However, there is no general method for correcting for attitude-behavior inconsisten