The BBC One Balloon idents were a series of idents (station identifications) used on the British TV channel BBC One from 4 October 1997 to 29 March 2002. The balloon theme replaced the computer-generated spinning globe that had been used as the main ident on the channel since 1991. It launched on the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo. The channel's name also changed from BBC1 to BBC One. This was the last ident set used by the channel at closedown; the last closedown took place on 8 November 1997. Starting the following day, BBC News 24 would broadcast on BBC One in the late-night hours.