The third season of Bad Girls Club premiered on December 2, 2008, on Oxygen. It is the first season to expand from a half-hour to one-hour format. Production of the season began in June 2008, and was located in Los Angeles, California. It is also the first season to feature the girls taking a vacation. At the time of its premiere, the third season was the network's highest-rated and most-watched season premiere ever. It acquired a 0.8 household rating, averaging 807,000 total viewers. Among viewers 18–49, it acquired 568,000 viewers; 405,000 viewers were women 18–49 and 337,000 were women 18–34. This would later be surpassed by future seasons.