Beatcats (ビートキャッツ, Bītokyattsu) are a Japanese Virtual Dance & Vocal Unit and character franchise created as a joint venture between Sanrio and Sega Toys. Currently the third collaborative effort after Jewelpet and Rilu Rilu Fairilu, it is the first Sanrio franchise released as a musical group, with the main target demographic being both Elementary and Junior High School students with a line of products associated with it. The fictional group is signed under the Japanese Recording Label Pony Canyon.