Becel is a brand of margarine produced by Upfield and sold in a number of countries including Belgium, Brazil, Bulgaria, Canada, Denmark, Estonia, Finland, Germany, Greece, the Netherlands, Portugal, Romania, Slovenia, Sweden, and Turkey. In the United Kingdom, Ireland, Spain, Slovakia, Poland, Czech Republic, Australia, New Zealand, and South Africa the product is sold under the name Flora, in France as Fruit d'Or, in Israel as Mazola, and in the United States as Promise.