Beef. It's What's for Dinner

"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. The ad campaign was launched in 1992 by the and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.

Beef. It's What's for Dinner

"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. The ad campaign was launched in 1992 by the and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.