Beryozka (Russian retail store)

Beriozka (Russian: Берёзка, lit. "little birch tree") was the overall name applied to two chains of state-run retail stores in the Soviet Union that sold goods in exchange for foreign currency. Beriozkas sold luxury goods such as chocolate and caviar that were often unavailable or unaffordable in traditional Soviet markets and shops. In English-language advertisements and signs, the spelling was always "Beriozka" rather than the more conventional transliteration "Beryozka." The Soviet ruble was not internationally convertible and the government needed foreign hard currency to buy goods and services from abroad and the Beryozka shops were an efficient source of hard currency.

Beryozka (Russian retail store)

Beriozka (Russian: Берёзка, lit. "little birch tree") was the overall name applied to two chains of state-run retail stores in the Soviet Union that sold goods in exchange for foreign currency. Beriozkas sold luxury goods such as chocolate and caviar that were often unavailable or unaffordable in traditional Soviet markets and shops. In English-language advertisements and signs, the spelling was always "Beriozka" rather than the more conventional transliteration "Beryozka." The Soviet ruble was not internationally convertible and the government needed foreign hard currency to buy goods and services from abroad and the Beryozka shops were an efficient source of hard currency.