Bet on Black

Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from Swimblack (1998) and Surfer (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack.

Bet on Black

Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from Swimblack (1998) and Surfer (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack.