The Beverly Hills Caviar Automated Boutique sells caviar, escargot and truffles from vending machines. In 2013, the machines began operating in three locations: Westfield Century City, Westfield Topanga and Hollywood and Highland Center. The owners credit their daughter for coming up with the idea when they were purchasing a cupcake from a vending machine. The coverage of the placement of the machines included the comments "I feel sure that, very soon, you will be able to buy engagement rings, tiaras, mink coats and leather bodices amid all the excitement of the mall -- but without the interruption of some obsequious store assistant," from CNet, and a marketing analyst stating that the idea was merely to generate buzz.