Bill Baird is an American musician and creative technologist. Formerly a member of Sound Team, Baird began performing solo in 2006, first as {{{Sunset}}} and later under his own name. He appeared in the 2010 documentary , a chronicle of the Austin, Texas music scene, where he offered a negative assessment of his time signed to a major record label. He wrote an article along those lines for Impose Magazine, which turned into several more articles about the music industry.