Bluff was an American magazine specializing in the game of poker. Separate editions were also published for Europe, Latin America, South Africa and Australasia. The American edition began as a bimonthly in October 2004 and went monthly in August 2005. Production of the magazine was ceased in February 2015. In December 2006, Bluff Magazine purchased thepokerdb.com, an online tournament database. Churchill Downs purchased Bluff Media in February 2012. The magazine annually named the "Poker Power 20," the 20 most important people in the poker industry.