Bong is a neologism that originated in cosmopolitan India in the 1980s as a slightly pejorative exonym for the educated middle-class Bengalis from the Indian state of West Bengal. In the 21st century, the term became a self-appellation of pride through the use of satire and self-reflexive irony by the Bengali blogging community, which came to stand for the Bengalis as a whole. Bong has been noted as a word of Indian English, used in the Indian newspapers.