Borisav Jović (Serbian Cyrillic: Борисав Јовић, pronounced [jǒːʋit͡ɕ]; born 19 October 1928) is an economist, former Serbian and Yugoslav diplomat and politician, who was Yugoslavia's ambassador to Italy from the mid to late 1970s, was the Serbian representative of the collective presidency of Yugoslavia during the late 1980s and early 1990s, was the President of Yugoslavia from 1990–91, and was a leading figure in the Socialist Party of Serbia in the 1990s. He received his PhD in economics from the University of Belgrade in 1965. He is a fluent speaker of Russian and Italian.