British Vogue is a British fashion magazine published based in London since autumn 1916. It is the British edition of the American magazine Vogue and is owned and distributed by Condé Nast. British Vogue's editor in 2012 claimed that, "Vogue's power is universally acknowledged. It's the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine's readers agree that "Vogue is the Fashion Bible". The magazine is considered to be one that links fashion to high society and class, teaching its readers how to 'assume a distinctively chic and modern appearance'.