Brooklyn Bicycle Company, is a bicycle company based in Williamsburg, Brooklyn, New York, that was founded by Ryan Zagata in 2011, as Brooklyn Cruiser. Zagata, who had previously worked in the software industry, was inspired to design the bicycles after his move to Brooklyn and subsequent infatuation with the borough left him wanting to explore more of the neighborhood. The final push to start the company occurred during a trip to Vietnam where he saw utility bicycles being used to transport vast amounts of goods. His first design, the Brooklyn Cruiser, was offered for sale in August 2011, and was deliberately designed to function as a city bicycle for urban everyday use, unlike the off-road mountain bike or the road bicycle. In 2012, CNN named the Brooklyn Cruiser one of "the coolest comm