The Brownie was a series of cameras made by Eastman Kodak. Introduced in 1900, it introduced the snapshot to the masses. It was a basic cardboard box camera with a simple meniscus lens that took 2 1/4-inch square pictures on 117 roll film. It was conceived and marketed for sales of Kodak roll films. Because of its simple controls and initial price of $1 (equivalent to $31 in 2020) along with the low price of Kodak roll film and processing, the Brownie camera surpassed its marketing goal.