CBBC (short for Children's BBC, also known as the CBBC Channel) is a British free-to-air children's television channel owned and operated by the BBC and the brand used for all BBC content for children aged 6 to 12. Launching on 11 February 2002 alongside its sister channel, CBeebies, which serves the under eight audience, the name was previously used to brand all BBC Children's content. CBBC broadcasts for fourteen hours per-day from 7:00 am to 9:00 pm. CBBC was named Channel of the Year at the Children's BAFTA awards in November 2008 and 2012 and 2015. The channel averages 300,000 viewers daily.