Carol Ann Hirschfeld (born 1962) is a New Zealand journalist, documentary maker, broadcaster, producer and media executive. She is best known for her role as a TV3 News presenter alongside John Campbell from 1998 until 2005. As a broadcast media executive she has been a powerful advocate for improving the coverage of Māori issues, and of increasing the diversity of voices within the media. “I think the biggest challenge is to have that Māori voice in mainstream media organisations. And one of my concerns has been how to integrate an informed Māori viewpoint into the fabric of our news.”