Carter Carburetor Company in St. Louis, Missouri was established in 1909, and ceased operation in 1985. It was founded by William Carter, who started experimenting with automotive carburetors while running a successful bicycle shop. His first, cast brass carburetor could meter and deliver fuel more accurately than many competing units. He sold Carter Carburetor Company 13 years after founding it to American Car and Foundry Company, a firm older than William Carter. Carl Breer wrote that, upon learning that the Ball family (owners of Ball & Ball) was planning to leave the carburetor business, he set them up with Carter, which continued to produce the Ball & Ball basic designs used by Chrysler.