Cheer Television Theatre (also known as TV Theatre) was an American anthology series and drama that aired on the NBC Television Network from May 30, 1954, through June 27, 1954. The series aired on Sunday nights from 7-7:30 PM. The series aired filmed dramas, most reruns from the Chevron Theatre, from the end of the primetime run of The Paul Winchell Show to the beginning of the 1954 version of College of Musical Knowledge.The series was produced by MCA Television. It was sponsored by the Procter & Gamble Corporation.