Cinema International Corporation (CIC) was a film distribution company started by Paramount Pictures and Universal Pictures in the early 1970s to distribute the two studios' films outside the United States – it even operated in Canada before it was considered part of the "domestic" market. During the 1970s, CIC was the "most important agent of overseas distribution" for American films. In 1981, CIC merged with United Artists' international units and became United International Pictures. Formation of CIC, and the profit-sharing arrangement that made it work, has been described as the product of "revolutionary thinking".