Circuit of culture

The circuit of culture is a theory or framework used in the area of cultural studies. The theory was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied."

Circuit of culture

The circuit of culture is a theory or framework used in the area of cultural studies. The theory was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied."