A cult following refers to a group of fans who are highly dedicated to a piece of artwork in various media, often referred to as a cult classic. A film, book, musical artist, television series, or video game, among other things, is said to have a cult following when it has a small but very passionate fanbase. A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a community. Cult followings are also commonly associated with niche markets. Cult media are often associated with underground culture, and are considered too eccentric or subversive to be appreciated by the general public or to be commercially successful.