The culture of social-media platform Twitter includes: * the use of hashtags to create and perpetuate Twitter/social-media trends * amplifying messages by retweeting or by responding to them * bringing attention to certain people/accounts by atting ("@-ing") them using the at sign ("@") * creating threads to share longer messages, as single tweets have a character limit * shortening URLs to accommodate character-count limits and to track reach and referrals * the introduction of jargon, such as: * Milkshake Duck, an initially (seemingly) endearing person who turns out to be flawed; * problematic fave, a celebrity or other influential person whose popularity is impervious to offensive or statements * Meltdown May, a series of erratic social-media posts in the month of May. * sub-c