The Dallas Equal Suffrage Association (DESA) was an organization formed in Dallas, Texas in 1913 to support the cause of women's suffrage in Texas. DESA was different from many other suffrage organizations in the United States in that it adopted a campaign which matched the social expectations of Dallas at the time. Members of DESA were very aware of the risk of having women's suffrage "dismissed as 'unladylike' and generally disreputable." DESA "took care to project an appropriate public image." Many members used their status as mothers in order to tie together the ideas of motherhood and suffrage in the minds of voters. The second president of DESA, Erwin Armstrong, also affirmed that women were not trying to be unfeminine, stating at an address at a 1914 Suffrage convention that "women