Dreamland is a private urban development located approximately 17 km west of Egypt’s capital city, Cairo. It covers an approximate area of 2000 acres and is situated only a few kilometers west to the Pyramids of Giza (Ghannam, 2008). It is located in the newly constructed 6 October City which is surrounded mostly by desert and arid plains, linked to the main city by a ring road and the . The development provides many recreational and commercial facilities and is home to a variety of shopping complexes, sport and entertainment facilities, business hubs, luxury resorts, prime real estate and theme parks. Dreamland is aimed at a specific demographic and mainly attracts wealthy locals, expatriates and international visitors. The construction of Dreamland began in 1995 and was inspired by conte