Dubai Channel 33 (originally branded as Ch33) was a national television channel transmitting terrestrially out of Dubai in English, targeting the expat community in the U.A.E.. It was founded in 1977. Up until the late 1980s, it was a 12-hour channel, switching broadcasts adjacently from one of Emirates Dubai Television's frequencies starting at 2:00 pm, U.A.E. time, with a children's block, and concluding at 2:00 am. The times of the switch often changed usually during Ramadan, which varied each year. It was the only free-to-air English-language channel in Dubai at the time.