Ecological design or ecodesign is an approach to designing products and services with special consideration for the environmental impacts of the product during its whole lifecycle. It was defined by Sim Van der Ryn and Stuart Cowan as "any form of design that minimizes environmentally destructive impacts by integrating itself with living processes." Ecological design is an integrative ecologically responsible design discipline. Ecological design can also be defined as the process within design and development of integration of environmental consideration into product and service design and development with the aim of reducing environmental impacts of products through their life cycle.