Ed Bahlman (born 1950) is the American founder of 99 Records, the postpunk label from New York, home to ESG and Liquid Liquid. He also ran an independent record shop of the same name at 99 MacDougal Street in New York City, an iconic import record store. Bahlman was born in Brooklyn, New York. In his mid-20s, Bahlman was an occasional club DJ and soundman with an omnivorous taste for cutting-edge music, known for his strong work ethic and an intense passion for music, especially new and underground music that was not wholly embraced by the mainstream or even punk establishments.