Electrofluidic display technology (EFD) is a new technology to display information which will compete with LCD and CRT displays. Its goal is to achieve the same contrast ratio that can be achieved with paper and potentially provide better than 85 percent “white-state reflectance”. It has a wide margin in critical aspects such as brightness, color saturation and response time. There are working prototypes developed by collaboration between University of Cincinnati, Sun Chemical, Polymer Vision and .