Ellen S. Berscheid (born 1936) is an American social psychologist who is currently a Regents professor at the University of Minnesota, where she earlier had earned her PhD in 1965. Berscheid conducted research on interpersonal relationships, emotions and moods, and social cognition. Berscheid wrote books, articles and other publications to contribute to the field of Social Psychology. She was involved in controversy surrounding the funding for her research on why people fall in love. Berscheid has not only held a position at the University of Minnesota as a Psychology and Business professor; she has also held a position at Pillsbury. She has been presented with many different awards in honor of her contributions to social psychology including: The Presidential Citation and the Distinguishe