Felicia josephinae is a roughly hairy annual herbaceous plant of 15–20 cm (6–8 in) high, that is assigned to the daisy family. It branches near its base, and has few leaves along its stems. The lower leaves are set oppositely, inverted lance-shaped, relatively large at 3–7 cm (1½–2¾ in) long and ⅔–1¼ cm (¼–½ in) wide, and soon withering, while the higher ones are smaller and relatively narrower. In the axils of the leaves grow flower heads of 7–8 mm (about ⅓ in) wide on stalks of up to 5 cm (2 in) long, topped with an involucre of about 5 mm (0.2 in) high and 4 mm (0.16 in) wide, consisting of eleven to thirteen bracts in two rows with bristles near the tip, eight to nine white or cream-coloured ligulate florets surrounding fourteen or fifteen deep purple disc florets. Flowers can be found