Ferguson v. JONAH, New Jersey Superior Court No. L-5473-12 (N.J. Super. Ct. Law Div. 2015) is a landmark LGBT civil rights case in which a New Jersey jury unanimously determined that conversion therapy, also called "reparative therapy," "reorientation therapy," or "ex-gay therapy" constituted consumer fraud. The lawsuit accused Jews Offering New Alternatives to Homosexuality or JONAH (which changed its name to Jews Offering New Alternatives for Healing) of consumer fraud for selling services that they claimed could change a person from gay to straight. The lawsuit charged that the two JONAH co-founders, Arthur Goldberg and Elaine Berk, plus Alan Downing, a life coach who worked in the JONAH office, had violated the New Jersey Consumer Fraud Act. This case was a first-of-its-kind lawsuit to