Fighter brand
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand.
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3 (telecommunications)Best_BuyChatrClassique (fragrance)Clearnet (Telus Mobility)Com HemComviqFido SolutionsFighterFighter BrandFighter brandsFighting brandFighting brandsFlanker brandFlanker brandsJean Paul GaultierKoodo MobileLe MaleOutline of marketingPC MobileRogers WirelessShaw MobileTelenor SverigeTelia CompanyVidéotron
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Fighter brand
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand.
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In marketing, a fighter brand ...... d to expand product placement.
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In marketing, a fighter brand ...... y from a company's main brand.
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Fighter brand
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