Finery is a British womenswear fashion label, which products are available for purchase online and via selected offline stockists. Its approach is to offer smaller collections for women, not girls, that are moderately priced, well-styled, and versatile. After obtaining initial funding from Rocket, Finery launched in February 2015 with a 150-piece collection, priced between £19 for a jersey top and £345 for a leather jacket. To celebrate the launch of the website, in February 2015 Finery opened a pop-up store in Covent Garden.