Free Now (service)

FREE NOW is a mobility as a service provider headquartered in Hamburg, Germany. FREE NOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Marc Berg is CEO of the FREE NOW Group. The FREE NOW Group is the vehicle for hire vertical of this joint venture; other services within the vertical include Beat and formerly Clever, Hive and Kapten, which rebranded to FREE NOW. FREE NOW is one of the largest vehicle for hire companies in Europe. The service was founded in 2009 and previously known as Hailo and myTaxi.

Free Now (service)

FREE NOW is a mobility as a service provider headquartered in Hamburg, Germany. FREE NOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Marc Berg is CEO of the FREE NOW Group. The FREE NOW Group is the vehicle for hire vertical of this joint venture; other services within the vertical include Beat and formerly Clever, Hive and Kapten, which rebranded to FREE NOW. FREE NOW is one of the largest vehicle for hire companies in Europe. The service was founded in 2009 and previously known as Hailo and myTaxi.