The General Service Medal (GSM) (French: Médaille du service général) is a service medal of Canada established by Her Majesty The Queen in March 2004 and presented for the first time on 29 November 2004. It is presented to members of the Canadian Forces, or members of allied forces for deployment outside of Canada with Canadian Forces, though not necessarily in a theater of operations, to provide direct support, on a full-time basis, to operations in the presence of an armed enemy.