Geoffrey Goodwin is a television and digital executive who has been active for 20 years in both the UK industry and his native Canada. Geoffrey was Head of Strategy for Drama, Entertainment, Comedy, Children’s and Film at the BBC from 2003 to 2007. He also wrote the BBC’s under 18s strategy with Andy Parfitt that helped set out the case for the BBC’s license fee negotiations in 2007. In 2007 Geoffrey set up BBC Switch; a multi-platform brand aimed at teenagers, which he ran for four years. In January 2013, after working for the then CEO of BBC Worldwide John Smith, Geoffrey founded his own production and talent management company, 40 Partners LTD.