Geppetto is a major character, albeit one that's rarely seen, in the comic book series Fables, written by Bill Willingham and published by DC Comics as part of the Vertigo imprint. His actions are responsible for the entire premise of the comic book, in that he is the being known as The Adversary who masterminded the conquest of the Fable homelands, forcing the Fables to flee into the mundane world. During the war against the Empire, he was the primary antagonist of the series before being given amnesty, having his role replaced by Mister Dark.