Gideon Amichay (Hebrew: גדעון עמיחי‎; born 1963) is an Israeli advertising executive, marketer and author. He is the founder and chief creative officer of No, No, No, No, No, Yes, a creative boutique in New York and Tel Aviv. He also teaches at the School of Visual Arts in New York City. From May 1994 to November 2011, he acted as the Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel.