Gildardo Magaña Cerda (March 7, 1891 – December 13, 1939) was a Mexican general, politician and revolutionary. Born on March 7, 1891 in Zamora, Michoacán to a Liberal trading family, Magaña was sent to study economics in the United States. Back in Mexico he was involved in the movement and had to flee to the insurrectionist Zapatista country people in Morelos in 1911. He was immediately made use of as emissary to various revolutionaries in different parts of Mexico, among others to Pancho Villa whom he is reported to have taught reading. In 1916 he was appointed chief of staff to Emiliano Zapata, because he was the only one who was able to make unruly sub-commanders of the movement cooperate instead of quarrel, using his personal charm as well as his outstanding diplomatic skill for the t